October’s Hottest Beauty Launches: From Guerlain’s $590 Serum to Smashbox’s Cult Gloss Revival

October 2026 has been an exceptionally rich month for beauty lovers, with exciting new launches spanning luxury skincare, innovative makeup, and professional facial treatments. Publications including Marie Claire, The Zoe Report, and New Beauty have rounded up the season’s standout products—and the lineup is impressive.

Here are some of this month’s most talked-about launches:

• Guerlain Orchidée Impériale The Longevity Concentrate — Priced at $590, this luxurious serum is backed by more than 20 years of research. It harnesses the power of blue orchid to firm and densify skin by strengthening 10 longevity pathways.
• Sofie Pavitt Face Temp Check Hot & Cold Therapy Mask Duo — This $90 at-home treatment pairs a warming enzyme mask with a soothing cool-down mask. Editors have praised its contrast-therapy approach for leaving skin smoother and glowier.
• Smashbox O-Gloss pH Plumping Lip Gloss — The cult pH-reactive gloss once hunted by millennials on eBay is back for $26. Its updated formula promises six hours of high shine and visible plumping.
• Dior Backstage Glow-Up Skin Tint — Replacing the iconic Backstage Face & Body Foundation, this $55 cushiony gel tint offers light-to-medium buildable coverage in 24 shades, along with built-in skincare and sun protection.
• Biodance Collagen Peptide & Caviar PDRN Hydrogel Neck Patches — A standout for anyone following the growing neck-care trend.

Source: Marie Claire — 15 Best New Beauty Products, October 28, 2026