Amazon’s Annual Holiday Beauty Event Returns with Discounts of Up to 40%
Attention, beauty enthusiasts! The time has come to replenish your supplies. Amazon’s sixth annual Holiday Beauty Event has officially begun today, October 19, 2026, and will continue until November 1. This event offers shoppers the opportunity to save up to 40% off on thousands of items spanning skin care, makeup, hair care, fragrance, wellness, men’s grooming, and personal care.
The fortnight-long sale showcases prestigious brands such as Armani, Dyson, Tarte, Clinique, Charlotte Tilbury, and ELEMIS Skincare. Additionally, everyday essentials from Olay, Dove, and Native are also available. Exclusive holiday gift sets from Burt’s Bees, LANEIGE, and Marc Jacobs can be grabbed by shoppers during this event.
Adding to the excitement are the 48-hour flash deals that further enhance the event, with discounts of up to 40% on makeup and up to 50% on skin care available from October 19–20. These deals will be followed by discounts on fragrances (Oct. 21–22), health & wellness (Oct. 23–24), and skin care again (Oct. 27–28). Prime members can take advantage of fast, free shipping throughout the event.
This is the second major holiday-themed sales event by Amazon for the 2026 season. It provides a prime opportunity to get a head start on your gift list before the holiday rush truly begins.
Source: About Amazon – Holiday Beauty Event 2026