Tim Cook Invests $1M in Nike Amidst 52-Week Stock Low
Apple CEO and Nike board member, Tim Cook, made a significant investment in Nike, purchasing $1.06 million worth of stock on April 10, 2026. This move is largely seen as a show of faith in the athletic apparel giant, which has been facing challenges recently. Cook acquired 25,000 shares of Nike Class B Common Stock at approximately $42.43 per share, a figure just above the stock’s 52-week low of $42.09.
This investment comes at a time when Nike is navigating through a tough period, with its stock value having fallen by roughly 36% over the past six months. Nike CEO, Elliott Hill, also demonstrated his confidence in the company’s recovery strategy by purchasing 23,660 shares at $42.27 on April 13. These combined insider purchases, totaling over $2.1 million, resulted in a 2-3% increase in Nike shares during after-hours trading.
Having served on Nike’s board for over 15 years, Cook has a history of investing in the company. In December 2025, he purchased 50,000 Nike shares at $58.97 per share. His consistent buying pattern, especially during periods of low stock prices, signals a strong belief in Nike’s leadership and its potential for long-term recovery. Currently, under the leadership of CEO Elliott Hill, the company is executing a multi-year turnaround strategy. This plan focuses on stabilizing sales trends and improving margins in key markets, despite the challenges posed by a weak performance in Greater China and tariff pressures.
Source: The Street