Supergoop! Welcomes New CEO, Melis del Rey, Former Amazon Beauty Executive
Suncare trailblazer, Supergoop!, welcomes Melis del Rey as its new Chief Executive Officer and Board Director, effective December 8, 2024. With over two decades of experience in the global beauty industry, del Rey is a seasoned leader, most recently holding the position of General Manager of Amazon U.S. Health and Beauty. In this role, she spearheaded a significant transformation of Amazon’s prestige beauty business.
During her tenure at Amazon, del Rey successfully attracted prestigious brands such as L’Oréal Luxe and Estée Lauder to the platform. This strategic move transformed Amazon from a replenishment-driven channel into a leading beauty destination. Her career journey is as impressive as it is diverse, beginning as an engineer. She holds a Ph.D. in New Product Development & Engineering Design from The University of Nottingham. Following this, she spent over a decade at Procter & Gamble, excelling in marketing and sales leadership roles.
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” said del Rey. “The brand’s commitment to innovation, education, and joyful sun protection has already transformed how people think about SPF.”
Source: Women’s Wear Daily