A New Era in Clean Beauty: The Launch of the First ‘Credo Clean’ Tubing Mascara
SOSHE Beauty has made a groundbreaking stride in the beauty industry by launching the first-ever tubing mascara that aligns with Credo’s Clean Standard. This remarkable achievement signifies a major breakthrough in the clean beauty sector. The waterproof mascara, infused with argan oil to fortify lashes over time, was once deemed unattainable within the clean beauty guidelines.
“Tubing mascaras have never been ‘Credo Clean’ until now,” declares Sahar Rohani, the co-founder and CEO of SOSHE Beauty. “Everyone told us it wasn’t possible to make one, but we met with manufacturers and chemists all over the world until we found a partner that could make it happen.” The pioneering formula delivers long-lasting, smudge-proof performance, capable of withstanding cold water, sweat, and oily lids, yet it can be effortlessly removed with warm water.
This launch signifies a substantial progression in the tubing mascara category, which has seen rapid growth in 2024. Unlike conventional mascaras that merely coat lashes with pigments, tubing mascaras form miniature tubes around each lash, providing enhanced definition and simpler removal. The bristle brush design ensures optimal length and volume, while the argan oil formula nourishes lashes with continued use. The mascara is available for $32 at Credo Beauty and on the company’s website.
Source: https://www.newbeauty.com/new-beauty-products-december-2024/