Super Bowl LX Propels San Francisco Hotels to a 51% RevPAR Increase
San Francisco led all U.S. markets in hotel performance gains for February 2026, driven by the Super Bowl LX hosted at Levi’s Stadium. According to data released April 2, 2026 by CoStar, the city’s hotels reported extraordinary year-over-year increases across all key metrics.
The city’s occupancy rose 17.8% to reach 72.4%, while average daily rate (ADR) surged 28.1% to $274.69. Most notably, revenue per available room (RevPAR) climbed an impressive 51.0% to $198.99, marking the highest increases among the nation’s Top 25 Markets. The Super Bowl effect extended beyond San Francisco, with nearby San Jose experiencing even greater rate increases.
The strong February performance positions San Francisco for continued momentum after a challenging post-pandemic recovery period. Year-to-date through October, the city had already been leading U.S. Top 25 Markets with the following increases:
- Occupancy up 4.9%
- ADR up 5.9%
- RevPAR soaring 11.3%
In contrast, New Orleans, which hosted the Super Bowl in 2025, saw the steepest declines this year with ADR down 33.7% and RevPAR down 35.5%, highlighting the significant but temporary boost major sporting events provide to destination hotel markets.
Source: https://www.hotelnewsresource.com/article140725.html