WTM London 2026 Opens Doors to Global Tourism’s Next Era

The world’s most influential travel trade show, World Travel Market (WTM) London 2026, is set to open its doors at ExCeL London from 3–5 November 2026. The event will bring together more than 4,000 exhibitors and 5,500 buyers from across the global travel industry. Approximately 46,500 attendees are expected, making it one of the most significant gatherings in travel trade history.

This year’s theme, “Resilience, Rebound and Reinvention: The Next Era of Global Travel,” signals a bold new direction for the sector. The co-located WTM Travel Tech event will spotlight artificial intelligence, big data and the Internet of Things as transformative forces in tourism.

New exhibitors from Brunei, Ivory Coast, North Macedonia, Moldova, Albania, Angola, Uruguay and Panama will make their WTM debuts. They will join major hotel brands such as RIU Hotels & Resorts and airlines including Malaysia Airlines.

Brazil is also preparing a major presence, with 56 co-exhibitors representing its destinations, airlines and tour operators. The delegation aims to capitalise on growing British interest, supported by 552 scheduled nonstop flights and 181,492 seats between London and Brazil planned for 2026.

Organisers expect around 50 tourism ministers to join industry leaders for discussions with UN Tourism and the World Travel & Tourism Council.

Source: Travel And Tour World – WTM London 2026