Paula’s Choice: The Official Skincare Sponsor of FIFA World Cup 2026
The worlds of beauty and sport have never been closer. Paula’s Choice, the science-backed skincare brand owned by Unilever, has been named the Official Skincare Sponsor of the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. This marks a landmark moment in the convergence of performance culture and personal care.
In celebration of the partnership, Paula’s Choice launched its global campaign, “Proud Supporter of Your Skin,”. This campaign repositions skincare not as vanity, but as a performance mindset. It links product efficacy to high-pressure environments like crowded stadiums, sun exposure, travel stress, and intense climate changes. The brand also released a 30-second commercial titled “The Beautiful Game,” capturing the full emotional spectrum that soccer evokes among fans worldwide.
Paula’s Choice CEO Faiz Ahmed stated, “The FIFA World Cup partnership is the natural next step in our commitment to sports.” The brand joins a wave of beauty and personal care names riding the World Cup wave. Unilever has activated over 35 of its brands for the tournament running across the US, Canada, and Mexico from June 11 to July 19, 2026. These brands include Dove, Dove Men+Care, Rexona, and Axe.
Dove Men+Care also launched its own FIFA campaign, “Care for Your Skin Like You Care for the Game,” tied to limited-edition product launches and ticket giveaways. The sports-beauty crossover is clearly not a trend — it’s a full-on industry pivot.