Former Amazon Beauty Executive, Melis del Rey, Takes Helm as CEO of Suncare Giant, Supergoop!
A seismic shift in the beauty industry leadership is underway as Supergoop!, the sunscreen specialist, welcomes former Amazon Health & Beauty executive, Melis del Rey, as its new Chief Executive Officer and Board Director, effective from December 8, 2024.
Del Rey, celebrated for transforming Amazon into a prestige beauty hub during her tenure as General Manager of Amazon U.S. Health and Beauty, brings with her over two decades of experience in global beauty and consumer products. Her leadership at Amazon attracted major prestige brands such as:
- L’Oréal Luxe
- Estée Lauder Cos.
- Clinique (which launched on Amazon in 2023)
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” expressed del Rey. She steps into the shoes of Gregory Polcer, who served as Interim CEO since May 2025. Supergoop!, renowned for its innovative SPF products like the popular Unseen Sunscreen, aims to boost daily SPF adoption globally under del Rey’s stewardship.
Edgar Huber, Chairman of Supergoop!’s Board, lauded del Rey’s “proven track record of building global brands” and her expertise in e-commerce strategy. Del Rey will be relocating from Seattle to New York to assume her new role.
Source: WWD