Goldman Sachs Boosts Netflix with a New $120 Price Target
Wall Street is demonstrating a revived faith in streaming behemoth Netflix. On April 6, 2026, Goldman Sachs upgraded the stock from Neutral to Buy.
Goldman Sachs has increased its 12-month price target for Netflix from $100 to $120, suggesting an approximately 26% upside from the current levels. This upgrade follows a roughly 18% drop in Netflix shares over the previous six months, a downturn influenced by the company’s now-discarded attempt to acquire Warner Bros. Discovery’s streaming assets.
With the deal no longer in play, Netflix received a $2.8 billion merger termination fee and is reverting to a standalone execution strategy. Goldman’s optimistic outlook is based on three primary factors:
- Revenue acceleration from price increases
- Margin expansion
- Significant capital returns to shareholders
In March 2026, Netflix increased prices across its U.S. subscription tiers—the standard ad-free plan rose by $2 to $19.99 per month, while the premium tier increased by $2 to $26.99. Goldman estimates that these adjustments could generate an additional $3 billion in revenue through 2026 and 2027.
The investment bank also anticipates that Netflix’s advertising revenue will grow from approximately $1.5 billion in 2025 to around $4.5 billion by 2027, eventually reaching nearly $9.5 billion by 2030. Following the announcement, Netflix shares rose approximately 3% in trading.
Source: CNBC