HX Expeditions Launches Its Largest-Ever North American Roadshow
HX Expeditions embarks on its most extensive North American roadshow today in Seattle. This event marks the start of a 10-city tour aimed at supporting travel advisors and showcasing the expedition cruise line’s expanded 2026 program. The Seattle event is the inaugural stop in a comprehensive series that will visit major cities across the United States and Canada until late April.
This roadshow expansion follows a period of record growth for HX Expeditions. The company reported a 31 percent overall sales growth in 2025, including a 57 percent increase in advisor bookings. “In 2026, we’re not just adding programs, we’re raising the bar on how we support the trade,” said Steve Smotrys, managing director and SVP commercial, Americas at HX Expeditions.
Each roadshow event will feature immersive destination storytelling, product updates, and sales insights. Presentations will be led by HX Expedition Ambassador Alex McNeil, a seasoned traveler who has completed nearly 200 expedition voyages worldwide. Attendees will have the chance to win one of two expedition trips for two to Alaska.
Roadshow Schedule:
- Calgary – March 19
- San Francisco and San Jose – March 26
- Dallas – March 31
- Denver – April 14
- New York – April 21
- Toronto – April 22
- Charlotte – April 28
- Miami – April 29
In addition to the roadshow, the company has doubled its Americas support team and launched a new booking platform, Seaware Touch, to enhance advisor capabilities.
Source: Cruise Industry News