L’Oréal Expands into India’s Booming Beauty Market with Innovist Acquisition
The world’s leading beauty giant, L’Oréal, is making a strategic move into one of the world’s fastest-growing markets. On June 18, 2026, L’Oréal announced its acquisition of a majority stake in Innovist, a digital-first Indian personal care house of brands. This bold move is part of L’Oréal’s aggressive strategy to expand across India’s booming beauty sector.
Innovist, founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, is the science-led company behind popular Indian brands including Bare Anatomy, Sunscoop, and Chemist at Play. These brands, built on clean formulations, ingredient transparency, and in-house R&D and manufacturing, are sold across direct-to-consumer platforms, major e-commerce channels, and offline retail nationwide.
This acquisition marks a defining moment for the Indian beauty industry. India’s beauty and personal care market has recently surpassed US$30 billion, fueled by rising incomes, urbanization, and the explosive growth of e-commerce and quick commerce. L’Oréal had already committed roughly US$383 million in January 2026 to launch a technology hub in Hyderabad.
Under the agreement, Innovist’s founding team will remain in place as minority shareholders. They will continue to operate and scale the business alongside L’Oréal India. The brands will join L’Oréal’s Consumer Products Division portfolio. Financial terms were not disclosed, and the deal is subject to regulatory approvals expected within the coming months.
“Our investment in this innovative Indian start-up is a clear testament to our unwavering commitment to expanding L’Oréal’s footprint in India,” said Nicolas Hieronimus, CEO of L’Oréal.
Source: L’Oréal Official Press Release