Cosmoprof CBE ASEAN Concludes in Bangkok, Setting New Benchmarks
The global beauty industry descended on Bangkok, Thailand this week for the 5th edition of Cosmoprof CBE ASEAN. The event concluded at the Queen Sirikit National Convention Center (QSNCC) on June 26, 2026, marking the largest and most ambitious edition of Southeast Asia’s premier B2B beauty trade exhibition.
The three-day event, spanning from June 24–26, welcomed more than 730 exhibitors, representing a 12% increase over 2025. The exhibition floor was expanded to 33,000 sqm, 30% larger than the previous edition, and attracted approximately 25,000 visitors. Attendees included over 550 qualified hosted buyers from ASEAN, India, Asia-Pacific, and Europe.
A major highlight of this year’s show was the debut of Cosmopack CBE ASEAN, a dedicated “show-within-the-show” that spotlighted the full cosmetics supply chain. This ranged from ingredients and formulation to packaging and contract manufacturing. The event featured five International Country Pavilions from Italy, Taiwan, South Korea, China, and Thailand. Italy was named the Country of Honour for 2026, represented by 20 companies through the Italian Trade Agency and Cosmetica Italia.
Educational highlights included 17 CosmoTalks, 2 Onstage events, and 7 Beauty Studio sessions. These covered a variety of topics such as AI-driven personalisation, sustainability, wellness integration, and the rise of T-Beauty — a growing global trend inspired by Thai beauty’s tropical-climate formulations and natural ingredient expertise.
Source: Beauty Packaging – Cosmoprof CBE ASEAN 2026 Opens in Bangkok