Kiko Milano and Madonna Take the U.S. Market by Storm via Macy’s
Italian beauty titan, Kiko Milano, has embarked on its most daring venture yet, making its debut on American soil through a significant retail collaboration with Macy’s. Accompanying them on this journey is none other than the legendary Madonna. The 29-year-old brand, which surpassed the $1 billion sales mark for the first time in 2025, has appointed the Queen of Pop as its second-ever global ambassador. The campaign, “The Kiko Show”, is a vibrant tribute to transformation and self-expression.
The U.S. retail launch took off on June 6, 2026, at Macy’s renowned Herald Square flagship in New York City and concurrently on macys.com. This introduced close to 650 SKUs to American consumers. Other key locations include Macy’s Manhasset (New York) and Tysons Corner Center (Virginia). Now available are top-selling products like the 3D Hydra Lipgloss, Full Coverage 2-in-1 Foundation & Concealer, and the Unlimited Double Touch Liquid Lipstick. In-store, customers can look forward to striking Italian-inspired displays, expert beauty advisors, and personalized product engraving stations.
Kiko’s CEO, Simone Dominici, outlined the brand’s strategy as “pricetige” — delivering prestige-quality formulas at affordable prices. The brand is currently available in 1,450 outlets across 77 countries. Standalone Kiko stores in Miami and New York City are on the cards for later in 2026, indicating a long-term ambition for the American market.
Source: WWD – Can Madonna and Macy’s Bring Kiko Milano’s Makeup Reign to the U.S.?