Beaches Resorts Embarks on $1B Caribbean Expansion with Five New Properties
Beaches Resorts, the leading family all-inclusive brand in the Caribbean, recently celebrated the grand opening of its $150 million Treasure Beach Village at Beaches Turks & Caicos. This marks the first significant step in a nearly $1 billion expansion plan set to double the brand’s footprint across the region over the next five years.
Executive Chairman, Adam Stewart, announced an ambitious growth strategy. This includes the sequential opening of three brand-new Beaches resorts:
- Beaches Exuma in The Bahamas (2027)
- Beaches Barbados (2028)
- Beaches Runaway Bay in Jamaica (2029)
- Beaches Saint Vincent and the Grenadines (around 2030)
The new Treasure Beach Village adds 101 luxury suites, seven new restaurants and bars, and a 15,000-square-foot lagoon pool to the existing resort, setting the design standard for all future Beaches 2.0 properties.
As Caribbean tourism continues to show strong momentum, with record hotel occupancy rates, this expansion comes at an opportune time. Jamaican Prime Minister, Dr. Andrew Holness, praised the investment as an example of building national wealth through regional expansion.
The Beaches brand, which partners with Sesame Street and features kids camps, waterparks, and complimentary green fees at Greg Norman-designed golf courses, is targeting the growing multi-generational family travel market. The properties feature suites ranging from one to four bedrooms, catering to families of all sizes.
Source: TravelPulse