Beauty Tech Group Announces £350M IPO for Celebrity-Favoured LED Face Masks
Beauty Tech Group, the UK-based company behind the LED face masks favoured by celebrities such as Kim Kardashian and Serena Williams, has announced plans for an initial public offering on the London Stock Exchange. The IPO is valued at an estimated £350 million.
The company, headquartered in Cheshire, owns brands such as CurrentBody Skin, ZIIP Beauty, and Tria Laser. It aims to capitalise on the rapidly expanding at-home beauty device market.
Beauty Tech Group reported a significant growth, with sales increasing by 27% to £55.2 million in the first half of 2025. This builds on full-year revenues of £101.1 million in 2024, and pre-tax profits of £5.2 million.
Founded in 2009 as CurrentBody.com by CEO Laurence Newman and CTO Andrew Showman, the company shifted its focus to exclusively selling its own-brand products in 2019. These include the LED masks, retailing for approximately £400, which are claimed to reduce wrinkles.
The flotation is expected to provide a much-needed boost to London’s struggling stock market, which has seen only nine new listings raising £182.8 million in the first half of 2025.
The at-home beauty technology market is a fast-growing segment, estimated to be worth £9-12 billion of the larger £464 billion global beauty sector. Beauty Tech Group’s products are now available in over 90 countries worldwide.