IT Cosmetics Unveils Game-Changing Face Balm in Collaboration with Jennie Garth
IT Cosmetics, a frontrunner in the makeup and skincare industry, has unveiled its most significant innovation since the iconic CC+ Cream – the Do It All Sheer Tint Face Balm. This revolutionary product, launched on January 15, 2026, boasts a 92% skincare-based makeup formula. It’s designed to amplify natural radiance while catering to the specific needs of mature skin.
The brand has joined forces with actress and podcast host, Jennie Garth, to endorse this transformative product and ignite discussions about skin confidence and mature skin. Maude Brunschwig, IT Cosmetics Global Brand President, states that the product aims to provide sheer coverage while addressing the evolving needs of mature skin over time.
“At this stage in my life, it’s about feeling comfortable and confident in who I am, and I want my makeup routine to reflect that,” says Jennie Garth. “This lightweight skincare-infused makeup product minimizes fine lines and gives me sheer coverage, while still allowing my skin to look like my skin.”
The ingenious formula signifies a shift in the beauty industry towards products that blur the boundaries between skincare and makeup. It offers both immediate cosmetic benefits and long-term skin health improvements.
Source: PR Newswire