Apple and Google Join Forces for a $1B AI-Driven Siri Revamp
Apple Inc. is on the brink of sealing a revolutionary deal with Google to power a significant revamp of its Siri voice assistant using Google’s ultra-powerful Gemini AI model. As per sources from Bloomberg, the partnership entails Apple shelling out approximately $1 billion annually for access to Google’s 1.2 trillion parameter AI model.
This strategic maneuver underscores Apple’s emphasis on external AI integration, all the while persisting with the development of its in-house models. The deal comes in the wake of Apple assessing multiple AI providers, including OpenAI and Anthropic, but ultimately settling on Google’s Gemini technology. The revamped Siri is anticipated to offer significantly enhanced conversational capabilities and contextual understanding.
Industry pundits perceive this as Apple’s provisional solution until its own AI systems attain sufficient power, aligning with the company’s broader AI roadmap for 2025-2026.