Apple Triumphs with Robust Q4 Earnings Amidst China Sales Hurdles

Apple unveiled its impressive fourth-quarter financial results on October 30, 2025, boasting a quarterly revenue of $102.5 billion. This figure represents an 8% increase year-over-year. The company’s diluted earnings per share soared to $1.85, marking a 13% rise compared to the previous year on an adjusted basis.

Despite facing unexpected sales drops in the Chinese market, Apple’s strong performance remains undeterred. The company continues to harbor optimism for future growth, especially with the holiday season on the horizon and the new iPhone 17 models propelling sales.

Apple’s fiscal 2025 total revenue touched $416 billion, indicating a 6% increase over 2024. The company also declared a cash dividend of $0.26 per share, which will be payable on November 13, 2025.

CEO Tim Cook addressed concerns about potential tariff impacts. He noted that Apple incurred $1.1 billion in additional tariff-related costs during the September quarter. The company anticipates $1.4 billion in tariff costs for the December quarter. Despite these challenges, Apple’s robust financial position and dynamic product lineup continue to fuel investor confidence as the company steps into the crucial holiday selling season.

Source: Apple Newsroom

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