Dyson Airsmooth™: Revolutionizing Hair Styling with a $250 Hot Air Brush

Tech giant Dyson has made a significant entry into the beauty industry with the introduction of the Airsmooth™, its first-ever specialized hot air brush. This innovative device is already being acclaimed as a transformative tool for daily hair styling. It’s currently available at leading retailers such as Sephora, Ulta, Nordstrom, Amazon, Best Buy, and Target, with a price tag of $249.99 USD.

The Airsmooth™ merges Dyson’s groundbreaking airflow technology with a patented dual-bristle system. This system incorporates the unique PivotFlex™ and Anti-snag bristle technology. The Anti-snag bristles employ a looped structure that collapses to release strands, thereby reducing hair breakage and scalp discomfort. Simultaneously, the PivotFlex™ bristles flex up to 90 degrees in a teardrop formation, effectively smoothing, lifting, and stretching hair from root to tip in a single stroke. The device also includes an intelligent heat control system that measures temperature 100 times per second, safeguarding hair health and natural curl patterns.

Engineered for all hair types — straight, wavy, curly, and coily — the Airsmooth™ comes with four heat and three speed settings. With its universal voltage feature, it offers travel convenience. The Airsmooth™ is now available along with Dyson’s newly launched Corrale CoolShine straightener, further solidifying the brand’s supremacy in premium beauty technology.

Source: PR Newswire — Dyson Official Press Release, September 2026