Shoppers Drug Mart Achieves Guinness Record at 2026 Beauty Conference
Canadian retail powerhouse, Shoppers Drug Mart, carved a niche in beauty history by securing a new Guinness World Records™ title at its 2026 National Beauty Conference. A staggering 673 Beauty Managers from across Canada simultaneously participated in the record for the most people filling in their eyebrows at the same time. This achievement highlights the brand’s dedication to professional beauty expertise and personalized services.
Prior to the official attempt, participants engaged in a live brow mapping masterclass, conducted by Seneca Polytechnic professor Derek Selby. The participants then applied the learned technique using Quo Beauty® Microblade Brow Pen and Quo Beauty® Brow Defining Gel, successfully securing the record title. The choice of brow mapping was intentional, aimed at showcasing one of the new personalized beauty services now available at select Shoppers Drug Mart locations across Canada.
The annual conference assembles Shoppers Beauty Managers from across the nation to stay abreast of beauty innovation and trends. Shoppers Drug Mart, an independent operating division of Loblaw Companies Limited, continues to broaden its beauty services offerings to meet the growing consumer demand for expert, in-store beauty experiences. This record-breaking event serves as a powerful testament to the brand’s investment in trained beauty professionals.
Source: GlobeNewswire — September 28, 2026