Honda Officially Ends U.S. EV Production with Prologue’s Discontinuation
Honda Motor Co. has officially concluded its electric vehicle (EV) operations in the United States. The automaker informed American dealers on July 16, 2026, that it will discontinue the production of the Honda Prologue, its last remaining EV in the U.S. market, after the 2026 model year. This decision signifies a significant shift away from electrification by one of the world’s leading automakers.
The Prologue, an SUV manufactured in Mexico in collaboration with General Motors and built on GM’s Ultium platform, boasted a maximum range of 308 miles and a starting MSRP of $39,900. Despite selling over 80,000 units during its production run and ranking among the top six EVs in its first full sales year, demand drastically decreased, with a 48% year-over-year drop in the first half of 2026. This development leaves Honda with no all-electric vehicles in the American market.
Instead of reinforcing its commitment to EVs, Honda plans to shift focus towards a new generation of hybrid gas-electric models. The automaker aims to launch 15 new hybrid models globally by 2030. Honda attributes this decision to a significant slowdown in EV market growth, the rollback of EV incentives, and considerable tariff pressures, including a 25% U.S. tariff on automobiles. This withdrawal is the latest in a series of EV pullbacks by major automakers grappling with lukewarm consumer demand.
Source: Electrek – Honda is officially pulling the plug on its only EV in the US