GoPro Announces 23% Workforce Reduction Amid Financial Restructuring
Action camera manufacturer, GoPro, revealed on Monday its plans to lay off approximately 145 employees. This figure represents a significant 23% of its total workforce. The move is part of a comprehensive restructuring plan, designed to reduce operating costs and enhance profitability in preparation for the launch of its next-generation camera.
As per a Form 8-K filing with the U.S. Securities and Exchange Commission on April 7, 2026, the San Mateo-based company had a workforce of 631 employees at the end of the first quarter. The restructuring is expected to cost GoPro between $11.5 million and $15 million in severance payments and healthcare benefits, which will be distributed over the second, third, and fourth quarters of 2026.
The layoffs come at a time when GoPro is facing stiff competition from rivals such as DJI and Insta360, in addition to the increasing capabilities of smartphone cameras. The company reported a decline in year-end revenue in its 2025 financial results and has implemented several rounds of workforce reductions in recent years, including the layoff of 135 employees in 2024.
Despite these cuts, GoPro is gearing up to launch new cameras powered by its GP3 processor, which boasts AI capabilities. CEO Nicholas Woodman stated that the company is “giving customers what they want with our newest line of GP3-powered cameras, debuting at NAB this April.” The GP3 platform will support action cameras, 360 cameras, vlogging tools, and what the company describes as ultra-premium, compact cinema-grade cameras.
Source: PetaPixel