Almay’s Major Brand Relaunch: Miranda Kerr as the New Global Brand Ambassador
Almay, stepping into a new era, announced a significant brand relaunch on April 2, 2026. The relaunch features supermodel and wellness entrepreneur, Miranda Kerr, as its new global brand ambassador. This heritage beauty brand, a part of Revlon since 1987, is introducing refreshed packaging, a modernized visual identity, and an exciting new campaign, ‘Clean Makeup That Thinks It’s Skincare.’
The relaunch upholds Almay’s commitment to gentle, dermatologist-tested formulas spanning several decades, while introducing a contemporary aesthetic to the drugstore beauty space. The products with updated packaging include:
- Clear Complexion Foundation & Concealer ($17.59, $12.59)
- Length & Lift Mascara ($11.59) – features plant-based brush fibers and recycled materials
- Oil-Free Micellar Eye Makeup Remover Pads ($7.59-$11.59)
“Almay has always been a trusted brand for its dermatologist- and ophthalmologist-tested formulations designed keeping skin sensitivity in mind,” stated Erika Woods, SVP of Mass Marketing at Revlon. “This evolution brings our skin-first legacy into a more contemporary beauty space—one rooted in performance, transparency, and ingredient simplicity.”
Miranda Kerr, the founder of clean beauty brand KORA Organics and a certified health coach, brings authentic credibility to the brand’s clean beauty positioning. The revamped products will be available throughout 2026 at Target, Walmart, Amazon, and Almay.com.
Source: www.prnewswire.com