Henkel Announces $1.4 Billion Acquisition of OLAPLEX in Major Beauty Industry Consolidation
German consumer goods powerhouse, Henkel AG & Co. KGaA, has officially announced its definitive agreement to acquire the prestigious hair care brand, OLAPLEX. This $1.4 billion deal signifies a major consolidation move within the premium beauty sector, with the announcement made on March 26, 2026.
The all-cash transaction will see Henkel paying $2.06 per share for OLAPLEX, a substantial 55% premium over the brand’s closing price on March 25, 2026. The acquisition, which received unanimous approval from OLAPLEX’s Board of Directors, is projected to close in the second half of 2026, pending regulatory approvals. In the fiscal year 2025, OLAPLEX reported approximately 370 million euros in sales, boasting a robust gross margin.
“The planned acquisition of OLAPLEX aligns perfectly with Henkel’s strategy to bolster its portfolio through strategic, value-adding M&A activities,” stated Henkel CEO, Carsten Knobel. This deal enables Henkel, the owner of popular brands such as Got2b and Purex, to significantly broaden its footprint in the premium hair care market.
OLAPLEX, renowned for its patented bond-building technology, has earned a cult following among professional stylists and consumers alike. This is despite its struggles as a publicly-traded company since its 2021 IPO, when shares debuted at $25.
Source: Henkel Official Release