Cymbiotika Joins Forces with Ulta Beauty for a Major Leap in Wellness
Wellness brand Cymbiotika has embarked on a groundbreaking collaboration with Ulta Beauty. This partnership signifies the supplement company’s inaugural venture into beauty retail. The brand made its debut on Ulta.com and the Ulta Beauty app on March 15, 2026. An in-store rollout to over 1,000 locations is slated for March 29.
Cymbiotika, renowned for its advanced liposomal delivery systems that amplify nutrient absorption, will introduce four products at Ulta Beauty:
- NAD+
- Liposomal Glutathione
- Liposomal Vitamin C
- Magnesium Complex
These supplements target crucial areas such as collagen production, cellular health, detoxification, sleep, and longevity. Importantly, Ulta Beauty will be the pioneer beauty retailer to stock Cymbiotika’s NAD+ supplement, positioning it as a flagship product in the burgeoning “beauty-from-within” category.
“The future of beauty is increasingly holistic, with guests looking beyond topical products to support skin health, vitality and overall well-being from the inside out,” said Laura Beres, Vice President of Wellness at Ulta Beauty.
The partnership follows a successful seed funding round for Cymbiotika, which raised $25 million from celebrity investors such as The Weeknd, Post Malone, Hailey Bieber, and The Jonas Brothers.
The launch will be buoyed by a range of initiatives including:
- Influencer partnerships
- In-store education
- Sampling programs
- Editorial content
- Loyalty-driven initiatives
These strategies are designed to foster trial and encourage repeat purchases.
Source: https://wwd.com/beauty-industry-news/wellness/cymbiotika-partners-ulta-beauty-1238672640/