Bella Hadid: Prada’s First-Ever Global Beauty Ambassador for Touch Blush
Prada Beauty has made history by appointing supermodel Bella Hadid as its first-ever global beauty ambassador. This marks a significant milestone for the Italian luxury fashion house’s beauty division.
Hadid will front the campaign for Prada Touch, the brand’s innovative cream-to-powder blush that opens a new chapter in Prada’s makeup collection. The multi-use formula features stackable, pocket-sized packaging shaped in Prada’s iconic triangle and is designed for use on cheeks, lips, and eyes.
The blush is available in eight shades from nude to mauve, with names like R68 Cherry, P75 Tulip, and P76 Waterlily, retailing at $42 each. The formula promises up to 12 hours of wear with a blurred, soft matte powder finish.
Rosa Carriço, global president of Prada Beauty and Miu Miu Beauty (licensed to L’Oréal), praised Hadid as “a true icon” who “effortlessly balances an avant-garde spirit with a deep sense of authenticity.” Prada Touch launched exclusively on the Sephora app on March 22, with wider availability at Sephora stores and PradaBeauty.com following on March 23 and March 27.