Glow Recipe and Buldak Unite: The Viral Fusion of Spicy Noodles and Lip Balm

In a noteworthy beauty collaboration of the year, skincare brand Glow Recipe has joined forces with the viral Korean spicy noodle brand Buldak (a Samyang Foods subsidiary). The result is the Glow Recipe x Buldak Glass Balm Duo, retailing at $38. This limited-edition set made its debut on the TikTok Shop on October 16, 2026, and is set to launch on Sephora.com on October 23, followed by a rollout in Sephora stores on November 2.

The duo comprises two tinted versions of Glow Recipe’s popular Glass Balm, each taking inspiration from Buldak’s top sauce flavors. The Original balm provides a warm brick-colored tint with a spicy, plumping sensation, while the Carbonara balm presents a cherry blossom pink tint with a soft, creamy, sweet umami finish. Both balms are enriched with hyaluronic microspheres for hydration, ceramides to strengthen the lip barrier, and pink pepper berry for smoothing. Each tube is also embellished with co-branded themed charms on the cap.

“This collaboration is our love letter to the foods we grew up with and the culture and global community that shaped us,” expressed Glow Recipe co-founder and co-CEO Christine Chang. This partnership signifies the growing food-beauty crossover trend that is sweeping the U.S. beauty market, as brands seek innovative, culturally relevant methods to engage consumers on social media platforms like TikTok.

Source: WWD – October 15, 2026