POV Beauty, Co-Founded by Mikayla Nogueira, Secures Major Deal with Sephora
In a significant retail development on August 5, 2026, POV Beauty — the innovative makeup-prep skincare brand co-founded by beauty influencer Mikayla Nogueira and executive Ani Hadjinian — has officially partnered with Sephora for its first-ever omnichannel retail launch. The brand is set to debut in all Sephora U.S. stores and online on September 3, 2026.
POV Beauty is centered around a unique “skincare-prep” philosophy — a hybrid approach that seamlessly blends clinical-grade skincare with long-lasting makeup performance. The products are designed to function both as standalone skincare and as a makeup base. The brand’s standout products that will be available at Sephora include the viral Drench It, Drip It, Whip It, Glaze It, and Amp It Lip Ampoules.
“POV Beauty, with its high-performance, barrier-first formulas and unique ‘skincare-prep’ approach, fills a significant gap in our assortment,” stated Carolyn Bojanowski, EVP of Merchandising at Sephora US. This partnership marks a pivotal moment for TikTok creator-led beauty brands transitioning into major national retail. It is also being closely monitored by industry analysts as a potential trendsetter for the broader influencer-to-founder movement.
Source: PR Newswire / POV Beauty – August 5, 2026