Caldera + Lab: A Premier Men’s Skincare Brand Makes Its Debut at Nordstrom
Premium men’s skincare brand Caldera + Lab has officially made its brick-and-mortar debut at Nordstrom. This marks the brand’s first national in-store presence, a significant milestone in the rapidly growing men’s prestige beauty category. Founded in 2019 by entrepreneur Jared Pobre, the Austin-based brand has seen a meteoric rise, growing from $7 million in sales in 2022 to $40 million in revenue in 2025. It is now projecting more than $60 million in sales in 2026.
Nordstrom shoppers can now access curated sets including The Regimen, The Regimen Rich, and The Hair Care System. Alongside these, Caldera + Lab’s full product line is available — including hero products The Great, a clinically advanced anti-aging serum, and The Hydro Layer, a lightweight anti-aging moisturizer. Both of these products are powered by patent-pending biomimetic exosome technology engineered specifically for men’s skin. The brand’s proprietary B3OS+™ framework combines biology, biomimetics, and biotechnology to deliver dermatologically tested, science-backed results.
The Nordstrom launch reflects a broader cultural shift: more than half of U.S. men now use facial skincare products, up from just 31% two years ago. Over 40% of men aged 18–34 are purchasing premium moisturizers, signaling that men’s skincare has evolved from a basic grooming category into a sophisticated, high-growth wellness segment. Caldera + Lab is also now available at nordstrom.com.
Source: BeautyMatter – Caldera + Lab Expands into Nordstrom as Prestige Men’s Skincare Accelerates