Jamaica’s Tourism Industry Navigates Challenges Amid Global Uncertainty
Jamaica’s tourism industry is currently navigating a challenging period. Global uncertainty is causing a dip in bookings and occupancy levels. This information comes directly from industry stakeholders who spoke during Tourism Minister Edmund Bartlett’s tour of hospitality properties. This tour took place along the island’s south coast on April 25, 2026.
Christopher Jarrett, president of the Jamaica Hotel and Tourist Association (JHTA) and CEO of Jartena Apartments Limited, confirmed the industry’s struggles. Jartena Apartments Limited owns Altamont Court Hotel in Kingston, Altamont West Hotel, and the recently opened Hotel 39 in Montego Bay. “Traditionally for my property, we don’t see a lot of forward bookings as the traditional hotels would see, but anecdotally we are hearing that it’s not very strong,” Jarrett said.
Jason Henzell, chairman of Jakes Hotel Villas & Spa in Treasure Beach, St Elizabeth, echoed similar concerns. He cited both global and local pressures. “There is a lot of uncertainty out there and, of course, there is global uncertainty. It’s like a double whammy, and we really do need the JTB to come in with some marketing muscle behind us,” Henzell said.
Henzell also highlighted the emotional and reputational impact of environmental damage in Black River. This area has been undergoing recovery following recent storm impacts. He proposed signage to manage visitor expectations as the coastal town reimagines itself during the recovery period.
Minister Bartlett’s ongoing south coast tour is part of a broader effort to shore up the resilience and relevance of Jamaica’s tourism product. This is particularly important in communities still recovering from hurricane damage. The island is working hard to maintain its competitiveness in an increasingly uncertain global travel market.
Source: Jamaica Gleaner