CeraVe Diversifies into Hair Care with a Dermatologist-Endorsed Collection
Skincare giant CeraVe has made a much-anticipated foray into the hair care industry, unveiling a comprehensive collection centered on scalp health. The new line capitalizes on L’Oréal’s over a century of hair care expertise, merged with CeraVe’s tried-and-true ceramide technology that has made their moisturizers a dermatologist’s top pick.
The fragrance-free, clinically tested shampoo incorporates the same trio of essential ceramides that are the cornerstone of CeraVe’s acclaimed skincare range. Developed in partnership with dermatologists, the products are engineered to yield soft, healthy hair while preserving optimal scalp health. This makes them ideal even for those with sensitive scalps and color-treated hair.
New York dermatologist Dr. Doris Day, who collaborated closely with the CeraVe hair-care team from inception to launch, lauded the line’s efficacy and mildness. “Our prime objective was to thoughtfully formulate products that are both potent and gentle, ensuring they are suitable for all,” she stressed.
The debut signifies a logical progression of CeraVe’s skin-first approach into hair care, addressing the escalating consumer realization that scalp health is crucial to hair health. The collection aspires to offer the same dependable, dermatologist-recommended quality that has established CeraVe as a household name in skincare, now extended to comprehensive hair and scalp care.
This expansion exemplifies the growing intersection of skincare and hair care sciences, as brands acknowledge that healthy hair originates from a healthy scalp foundation.
Source: www.newbeauty.com/new-beauty-products-november-2024/