Travel + Leisure Co. Expands with Trail Partner Network, Featuring Under Canvas
Travel + Leisure Co. (NYSE: TNL) has unveiled a significant expansion of its Eddie Bauer Adventure Club. The company introduces the innovative Trail Partners network, a carefully selected ecosystem of outdoor hospitality partners. This network provides club members with additional opportunities to explore the great outdoors using their existing club credits.
Under Canvas, celebrated for its safari-inspired glamping properties, has been appointed as the network’s inaugural Trail Partner. This collaboration grants Eddie Bauer Adventure Club owners access to all 18 Under Canvas properties spread across North America. Under Canvas is recognized for its custom-designed canvas tents equipped with king-size beds, ensuite bathrooms, contemporary furnishings, and wood-burning stoves. Strategically located, Under Canvas properties are in proximity to some of America’s most iconic landscapes, including Yellowstone, Zion, the Grand Canyon, Yosemite, and the Great Smoky Mountains.
Members can utilize their club credits to reserve stays and eligible excursion add-ons at partner properties through the Trail Partner network. The Eddie Bauer Adventure Club inaugurated its first dedicated Basecamp in Moab, Utah earlier this year. Sarah Koves, SVP of Brand Strategy at Travel + Leisure Co., considers Trail Partners a crucial element in creating “an ecosystem that provides owners with more choices today and more to anticipate as we continue to grow.”
This initiative indicates Travel + Leisure Co.’s escalating commitment to the flourishing outdoor hospitality sector, making nature-immersive travel more accessible and flexible for members.