Olaplex Debuts Shape Set™ Hairspray with Unprecedented 96-Hour Hold and Bond Repair
Hair science pioneer, Olaplex, has made a grand entrance into the styling category with the introduction of Shape Set™ Hairspray—its inaugural performance styling product. The innovative formula, backed by the brand’s cutting-edge Bond Set Technology, is already causing a stir in the beauty industry.
The groundbreaking formula employs an encapsulated peptide that delves deep into the hair structure to reconnect broken disulfide bonds. This process not only repairs damage but also provides hold, shape, and protection to the hair.
Consumer testing of Shape Set revealed remarkable results. The product delivered an astounding 96 hours of hold and frizz control, reduced hair breakage by 60% after a single application, and left 97% of testers reporting that their hair maintained its natural feel—free from the stiffness or crunchiness associated with conventional hairsprays. Additionally, it offers heat protection up to 450°F (232°C), making it an invaluable tool for everyday styling.
The debut of Shape Set aligns with Olaplex’s fresh “Re-Shape the Rules” campaign featuring actress and comedian Chloe Fineman. Fineman continues her tenure as the brand’s Chief Hair Officer. Shape Set, priced from £15 (~$16 USD), is now available at Sephora in the US and Space NK in the UK. This launch follows closely on the heels of Henkel’s $1.4 billion acquisition of Olaplex earlier in 2026.
Source: Beauty News Daily – Olaplex Launches Shape Set Hairspray with 96-Hour Hold