Victoria Beckham’s Beauty Brand Celebrates First Profit in 18 Years
In a milestone moment for the fashion and beauty world, Victoria Beckham Holdings Ltd. has announced its first-ever operating profit since the brand launched in 2008. This landmark achievement comes after nearly two decades of losses. The company reported an operating profit of £7.3 million for the 2025 financial year, a significant improvement from a £1.6 million loss the year prior.
Total revenues surged 15% to £129.8 million (approximately $175.8 million), marking the fifth consecutive year of double-digit growth. EBITDA rose more than fivefold, climbing from £2.2 million to £12.1 million. The performance was driven by stringent cost controls, stronger direct-to-consumer trading, and an expanding international wholesale network.
Victoria Beckham Beauty played a pivotal role in the turnaround. The brand’s Foundation Drops — infused with powerful skincare actives — more than doubled the size of the skincare business, becoming the brand’s second best-selling product. It sold out shortly after launch and attracted a waitlist of over 25,000 customers ahead of its return in 2026. Fragrance also saw strong momentum, led by the Portofino ’97 Eau de Parfum. CEO of Victoria Beckham Beauty, Lauren Edelman, confirmed ambitious plans to expand the brand’s global footprint over the next five years. Momentum has already continued into H1 2026, with double-digit sales growth recorded.
Source: TheIndustry.beauty — September 1, 2026