Target Beauty Studio: A New Era in Beauty Retail Launching on September 10, 2026
Target Corporation is set to make a significant impact in the prestige beauty sector with the introduction of Target Beauty Studio. This reimagined in-store beauty destination is scheduled to launch on September 10, 2026, in over 600 stores nationwide and on Target.com.
The innovative concept boasts a meticulously curated collection of over 1,600 products from 90 prestige, emerging, and global brands. More than two-thirds of these brands are making their debut at Target. The selection encompasses skincare, makeup, haircare, fragrances, bath and body, nail care, and beauty accessories. Notable brands include First Aid Beauty, Sunday Riley, Briogeo, Bondi Boost, K-beauty favorites Amuse and Kaja, and premium fragrance label Boy Smells.
The unveiling of Target Beauty Studio comes hot on the heels of Target’s five-year partnership with Ulta Beauty, which officially concluded in August 2026. Analysts perceive Target Beauty Studio as a strategic move that allows the retailer to have complete control over its beauty operations. Target’s beauty category has already shown robust Q1 2026 sales of $3.39 billion, an increase from $3.1 billion in 2025.
Customers can anticipate dedicated Beauty Advisors, opportunities for product testing, rotating editorial features such as “Editors’ Picks” and “Most Loved,” and exclusive Target Circle loyalty offers. A festive in-store event is also scheduled for September 26, where the first 100 guests at participating locations will receive special Target Circle bonuses.
Source: Target Corporation Press Release