Prequel Skin Bolsters Executive Team with Industry Veterans as CEO & CMO
Emerging skincare brand, Prequel Skin, is turbocharging its executive team with two industry titans, marking a bold stride towards global expansion. The Los Angeles-based, dermatologist-created brand, conceived by board-certified dermatologist, Dr. Samantha Ellis, welcomes Nathalie Kristo as its Chief Executive Officer and Toral Patel as its Chief Marketing Officer.
Kristo, a beauty industry veteran with over 25 years of experience, dedicated nearly two decades to L’Oréal. Her roles included Senior Vice President of Marketing for L’Oréal Paris USA and Global Brand President of NYX Professional Makeup. She later transitioned to CEO of Huda Beauty, leading the brand’s international expansion.
Patel brings over 15 years of experience spanning prestige and mass beauty sectors. Her most recent role was Senior Vice President at Kopari Beauty.
Together, Ellis, Kristo, and Patel form a powerful all-female leadership team, fusing in-depth clinical knowledge with robust brand-building expertise. Their appointments come on the heels of a period of rapid growth for Prequel, which recently celebrated its first international launch—an exclusive UK debut with luxury retailer Space NK on July 14. Space NK hailed this as their most significant skincare launch of 2026. Prequel products are also available at Target and Amazon in the US.
Dr. Ellis established Prequel in 2023 with the aim of making dermatology-informed skincare both accessible and affordable. The newly appointed leadership is set to propel this vision globally.
Source: TheIndustry.beauty – Prequel appoints new CEO and CMO to lead next phase of growth