REFY, the British Beauty Powerhouse, Makes a Grand Entrance into Europe with Sephora’s Largest Launch of 2026
British beauty sensation REFY is making its boldest move yet — a sweeping pan-European retail expansion through Sephora. This marks the brand’s largest international rollout to date. Founded in 2020 by Jess Hunt and Jenna Meek, the Manchester-born cosmetics label has rapidly become one of the UK’s most celebrated beauty success stories. Now, it’s set to take the continent by storm.
REFY’s products will go live on Sephora Europe’s online platform from 17 August, followed by a major in-store rollout beginning 31 August. The brand will be available across 57 Sephora locations in 12 countries — including France, Germany, Italy, Spain, Portugal, Sweden, Denmark, Poland, Austria, Switzerland, Turkey, and the Czech Republic. Flagship stores in Paris, Milan, Rome, Berlin, Barcelona, and Stockholm will be among the first to carry the brand.
European shoppers will have access to a curated selection of REFY’s hero products, including:
- Brow Sculpt
- Lash Sculpt Mascara
- Lip Sculpt
- Glow & Sculpt Primer
- Beloved cream blush and bronzer collections
This expansion follows successful launches in Sephora’s North American and Middle Eastern markets, as well as retail partnerships with Space NK, Selfridges, and Brown Thomas.
“Europe has always been an important market for us and we’ve already seen incredible demand from customers across the region,” said co-founder Jenna Meek. This expansion cements REFY’s status as a global minimalist beauty powerhouse.
Source: TheIndustry.beauty – Refy to launch across Sephora Europe in major retail expansion