Laneige Unveils AI-Driven Flagship Store in Seoul Featuring a Robot Beauty Bar
K-beauty titan, Laneige, has proudly introduced its premier global flagship store — LANEIGE seoul — nestled in the renowned Myeongdong district of Seoul, South Korea. This store is a unique beauty retail experience, combining artificial intelligence, robotics, and hyper-personalization to revolutionize the traditional beauty counter visit.
The store’s centerpiece comprises three signature bespoke experiences:
- Lip Sleeping Mask Swirl station, reminiscent of an ice cream bar, allows customers to mix two out of ten available scents using precision nozzle engineering. This results in up to 45 unique combinations for a single custom lip mask.
- Neo Experience elevates foundation matching: following a 1:1 color consultation, a live robot chooses from 150 shades and creates a personalized cushion compact on the spot.
- Cream Skin service employs AI-powered skin analysis to choose from 25 specialized formulations and concoct a custom toner in roughly 20 minutes.
“LANEIGE seoul is more than just a store — it’s our vision of the future of beauty, technology, and design,” stated Laneige Brand President, Pilkyung Choi. The flagship store opened its doors to the public on June 5, 2026, after an exclusive invite-only preview for approximately 300 global customers.
The global personalized beauty market, valued at nearly $49 billion in 2025, is expected to exceed $97 billion by 2030. This makes Laneige’s daring flagship a strategic investment in one of the beauty industry’s fastest-growing sectors.
Source: Yahoo Finance – LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty