MAC x Chappell Roan VIVA GLAM Release: Bold Style Meets Charitable Impact
MAC Cosmetics has unveiled one of the most anticipated beauty collections of Summer 2026: the limited-edition VIVA GLAM x Chappell Roan lip collection. Now available in MAC stores and online worldwide, this collection offers bold lip shades at prices ranging from $25 to $27.
On June 9, 2026, the Grammy Award-winning pop sensation was introduced as the new face of MAC’s legendary philanthropic campaign. Since its inception in 1994, this campaign has raised over $545 million for charities. In line with the VIVA GLAM promise, 100% of the selling price of each product sold is donated directly to charities advocating for sexual, gender, racial, and environmental equality.
The three-piece collection, co-created with Roan, mirrors her bold and theatrical aesthetic. It features:
- A deep cherry red matte lipstick
- A mid-toned plum sheer-shine lipstick
- A red-plum gloss with gold shimmer
All items are encased in a collectible tube adorned with a custom sword-and-heart crest design. The campaign photography was shot by renowned duo Inez & Vinoodh, under the creative direction of MAC Global Creative Director Nicola Formichetti.
The collection’s release was intentionally timed with Pride Month. Roan views this partnership as a unique instance of beauty sales directly supporting community causes, a message that deeply resonates with her fanbase. Given the singer’s significant cultural influence, the collection is expected to sell out swiftly.
Source: Beauty Packaging — MAC Names Chappell Roan as the Face of Viva Glam