Oura Ring 5 Becomes Ulta Beauty’s First Wearable Health Tracker
In a landmark move bringing wellness technology into beauty retail, Oura Health has announced that its flagship Oura Ring 5 is now available at Ulta Beauty—the first wearable health tracker carried by the nation’s largest specialty beauty retailer.
Starting at $399, the smart ring launched on Ulta.com on November 10 and is set to arrive at 1,000 Ulta Beauty stores nationwide starting November 22. Participating stores will feature in-store displays and sizing kits to help shoppers find the right fit.
At participating stores, the ring will be available in sizes 7 through 10 and in these finishes:
- Gold
- Deep Rose
- Silver
- Brushed Silver
The Oura Ring 5 provides personalized insights into sleep, stress, reproductive health, heart health, and more. Its sleek, minimalist design is made to fit seamlessly into everyday self-care routines.
“At Ulta Beauty, we believe beauty and wellness are deeply connected,” said Laura Beres, Vice President of Wellness at Ulta Beauty.
Ulta Beauty Rewards® members can earn and redeem points on qualifying Oura Ring 5 purchases, making the ring a potential holiday gift option. The partnership also marks Oura’s first entry into U.S. specialty beauty retail and expands its global network of more than 80 retail partners.
Source: Oura Official Blog – November 9, 2026