AI Comes to Beauty: Altegio Unveils Smart Platform for Salons at Web Summit
The beauty and wellness industry is getting a major technological upgrade. At Web Summit 2026 in Lisbon, held November 9–12, Budapest-based tech company Altegio announced an open platform designed to connect beauty and wellness businesses with AI assistants. It also enables the development of custom AI agents, integrations, and smart tools built on real business data.
Built on the Model Context Protocol (MCP), an open standard for connecting AI assistants to external services, the platform can provide access to live business data, including client booking histories, payments, inventory levels, and staff schedules.
For example, salon owners and wellness professionals can ask an AI assistant which clients are overdue for a visit. The system can then generate actionable lists to support targeted marketing.
Altegio’s reach gives the announcement considerable scale. The platform currently:
- Handles 5.5 million bookings every month.
- Serves more than 14,000 companies across 90+ countries.
- Is used daily by over 100,000 beauty and wellness professionals.
- Supports companies that generate a combined turnover of more than €100 million per month.
The launch reflects a broader industry shift: salon management software is evolving from a simple booking tool into an intelligent, AI-powered business intelligence system.
Source: GlobeNewswire – Altegio Announces Open Platform at Web Summit 2026 (November 10, 2026)