e.l.f. Beauty Surges 51% as Rhode’s Sephora Rollout Fuels Sales Growth
Beauty powerhouse e.l.f. Beauty (NYSE: ELF) stunned Wall Street this week, reporting a 51% jump in net sales to $520.8 million for its second fiscal quarter—easily beating analyst expectations of $470.3 million.
The Oakland-based cosmetics company also raised its full-year fiscal 2027 sales growth guidance to 22–24%, lifting its annual outlook above the $2 billion milestone for the first time.
The rocket fuel behind the blowout quarter? Rhode, the prestige skincare brand founded by supermodel Hailey Bieber and acquired by e.l.f. in 2025. Rhode’s global Sephora expansion has proved transformative, with the brand debuting as the top-selling brand in Sephora North America upon launch.
With roughly 75% of Rhode’s audience located outside the U.S., CEO and Chairman Tarang Amin described global demand as “significant and pent-up.” International distribution may therefore be the company’s clearest growth lever going forward.
This marks e.l.f. Beauty’s 31st consecutive quarter of net sales growth, underscoring its winning combination of accessible beauty, disruptive marketing, and strategic acquisitions. Gross margin also improved to an impressive 71%.
The company’s performance suggests that mass-market and prestige beauty can thrive together—when the brand story is compelling enough.
Source: Finimize — e.l.f. Beauty Bet Big on Rhode’s Global Fan Base