South Lake Tahoe Crowned as Expedia’s Top Travel Destination for 2027
Travel behemoth Expedia recently disclosed its eagerly awaited Unpack ’27: The Trends in Travel report. The report unveils the ten fastest-growing travel hotspots for 2027, and the results are brimming with surprises. The list is led by South Lake Tahoe, California, which has witnessed a remarkable +195% surge in flight and accommodation searches year-over-year, making it the most coveted emerging destination globally.
Coming in second is Hyogo, Japan (+95%), renowned for its ancient heritage, therapeutic hot springs, and coastal cuisine. It is closely followed by the stylish South American coastal hideaway of Punta del Este, Uruguay (+65%). Other notable mentions include Sedona, Arizona (+55%), Busan, South Korea (+50%), and Holbox, Mexico (+45%). European entries feature the medieval Italian city of Perugia and the quaint English coastal town of Chichester, UK.
Expedia Group CEO Ariane Gorin observed that “in 2027, travellers are being more intentional in choosing their next adventure.” The report also underscores emerging trends such as Set-Jetting (travel inspired by TV and film), Trip Snacking (short, frequent getaways), and Un-Adulting (playful, carefree breaks for grown-ups). A significant 57% of surveyed travellers expressed their plans to book a nostalgic, fun-first holiday in the coming year.
Source: TravelPulse — Expedia Reveals the 10 Fastest-Growing Travel Destinations for 2027