OLAPLEX Debuts at Boots in a Significant UK Haircare Expansion
One of the most eagerly awaited beauty launches of the year has officially taken place. OLAPLEX, the renowned bond-building haircare brand, has made its debut at Boots, the UK’s premier health and beauty retailer. The products are now accessible both online at boots.com and in 36 stores across the country. A comprehensive nationwide rollout is scheduled to be finalized by the end of November 2026.
The introduction follows an overwhelming consumer demand. Over the past three months, OLAPLEX has emerged as one of the most sought-after premium haircare brands on Boots.com, among brands not previously offered by the retailer. The range features OLAPLEX’s acclaimed treatments, shampoos, conditioners, and styling products, all centered around its exclusive bis-aminopropyl diglycol dimaleate bond-building technology.
“We’re incredibly thrilled to welcome OLAPLEX to Boots,” expressed Alice Rafferty, Director of Luxury Beauty & Cosmetics at Boots. Michelle Brett, Chief Revenue Officer at OLAPLEX, added that the partnership with Boots signifies a crucial step in making the brand’s science-driven hair repair accessible to an even larger UK consumer base.
The announcement follows closely on the heels of Henkel’s $1.4 billion acquisition of OLAPLEX in July 2026, with new CEO Christoph Kaul guiding the brand’s expansion. Over the past year, Boots has incorporated nearly 60 beauty brands, with OLAPLEX joining the ranks of Charlotte Tilbury and Jo Malone London in its expanding premium beauty portfolio.
Source: TheIndustry.beauty – Olaplex Lands at Boots Following Strong Customer Demand (October 12, 2026)