Target Unveils Beauty Studio in Over 600 Stores Nationwide
Target Corporation has officially unveiled its much-anticipated Target Beauty Studio. This reimagined in-store beauty destination is now open in over 600 locations nationwide and online at Target.com. The new concept, which made its debut on September 10, 2026, boasts a curated assortment of over 1,600 products from 90 prestigious, emerging, and global brands. Notably, more than two-thirds of these brands are making their debut at Target.
The Beauty Studio replaces the former Ulta Beauty shop-in-shop partnership. It is designed to offer a specialty-level experience, complete with dedicated Beauty Advisors. The studio also features a central storytelling table for interactive sampling and rotating features such as “Editors’ Picks” and “Most Loved” product highlights. Featured brands include Dyson, Sunday Riley, St. Tropez, Tula Skincare, and exclusive launches from names like Ariana Grande. Target Circle members can look forward to exclusive beauty offers and bonuses.
“When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending. The Target Beauty Studio is designed with that mix in mind,” said Amanda Nusz, Senior Vice President of Merchandising, Essentials and Beauty at Target. To celebrate the launch, Target will host an in-store event on September 26, 2026, from 12–4 p.m. local time. The first 100 guests in most stores will receive an exclusive Target Circle bonus.
Source: Target Corporation Official Press Release