Lush Cosmetics Appoints NYC Esthetician as First-Ever Skincare Ambassador
Lush Cosmetics, the renowned British beauty brand known for its fresh and handmade products, has made a groundbreaking move in skincare education. The company has appointed Amity Murray, a holistic esthetician based in New York City, as its inaugural Skincare Ambassador — a first in the brand’s history.
This partnership, announced on September 1, 2026, strengthens Lush’s commitment to providing hands-on, scientifically supported skincare advice. Murray, fondly referred to as “Magic Hands” in the beauty community, will strive to extend holistic and nourishing skincare education to a broader global audience. This aligns perfectly with Lush’s philosophy of using fresh ingredients and minimal synthetic preservatives.
Lush and Murray both advocate for a gentle approach to skincare, emphasizing products that nourish and safeguard the skin barrier. This collaboration signifies a critical juncture for the brand. Lush operates in over 50 countries with more than 900 stores and maintains a strict policy against animal testing. The brand is now shifting towards more personalized, expert-led consumer engagement in the expanding wellness beauty sector.
Source: PR Newswire – Lush Cosmetics Official Press Release