Rituals Cosmetics Unveils Skincare-Infused Makeup Line in 1,500 Revamped Boutiques
Amsterdam-based wellness beauty giant Rituals Cosmetics has boldly stepped into the world of colour cosmetics. This August, they unveiled a brand-new Make-up and Lip Care collection that marries skincare actives with trend-led formats. This launch is backed by a massive €40 million boutique transformation across 30 countries.
The new collection boasts liquid blushes, skin tints, lip glazes, and mascaras, as well as a redesigned and reformulated Glow Balm. The range is enriched with key ingredients such as hyaluronic acid, peptides, ceramides, vitamin E, castor oil, and phyto-keratin. These ingredients are designed to deliver natural, dewy finishes while conditioning the skin and lips simultaneously.
Timed with the launch is Rituals’ comprehensive retail overhaul of 1,500 boutiques. This began in early August and is set for completion by September 25, 2026. The revamped stores will feature a central “Beauty World” zone where skincare, makeup, haircare, and fragrance are merchandised together, providing a more immersive customer experience. Rituals is renewing more than 40 boutiques per working day, deploying around 100 teams across Europe in what is one of the largest-scale retail refurbishments on the continent this year.
Source: TheIndustry.beauty – Rituals Enters Colour Cosmetics (August 2026)