Record-Breaking Success: Hailey Bieber’s Rhode Unveils Summer 2026 Glow Collection
Hailey Bieber’s cult beauty brand, Rhode, has once again demonstrated its prowess in the beauty industry. The Summer 2026 collection has shattered records with over 700,000 waitlist signups, the largest in the brand’s history, even before a single product was shipped.
Launched on June 9, 2026, the collection represents a significant creative milestone for Rhode. For the first time, the brand has expanded into full complexion territory. The three permanent new additions to the collection include:
- Pocket Bronze – A cream bronzer stick enriched with firming peptides and nourishing tamanu oil, clinically proven to last at least eight hours.
- Highlight Milk – A hybrid liquid luminizer that doubles as a skin-prep treatment and a glowing finish.
- Pocket Brush ($27) – A dual-ended, vegan-friendly blending tool for on-the-go application.
Complementing the summer drop are three new limited-edition shades of the much-loved Peptide Lip Tint ($20) — Colada, Macadamia Butter, and Honey Mango. Additionally, new bronzy shades for the Peptide Lip Shape liner have been introduced. The collection, which is fragrance-free, cruelty-free, vegan, and dermatologist-tested, stays true to Rhode’s clean, minimalist philosophy.
With accessible pricing (the Pocket Bronze retails at $25), the launch also included a multi-city pop-up tour across the U.S., Canada, and Europe. Backed by Bieber’s 57.8 million Instagram followers, the collection is expected to sell out quickly, as is typical for Rhode launches.
Source: BeautyNewsDaily – “Rhode Summer ’26: Inside the New Collection”