Apple’s Revamped Siri: A September Launch with Google & Nvidia
After facing years of delays and criticism, Apple is finally set to deliver a completely rebuilt version of Siri. Slated for a September launch, this new version will debut alongside iOS 27 and the next generation of iPhones. Notably, this revamp heavily relies on two tech giants: Google and Nvidia.
As reported by The Information, the new Siri is built on a custom 1.2-trillion-parameter Gemini model from Google. This licensing agreement is estimated to cost around $1 billion per year. For complex queries—like summarizing documents, answering nuanced questions, or executing multi-step actions across apps—Siri will route requests to Google Cloud infrastructure, powered by Nvidia Blackwell B200 GPUs.
To address privacy concerns associated with sending user queries to a competitor’s cloud, Apple will utilize Nvidia’s confidential computing feature. This ensures data remains encrypted even during processing.
Meanwhile, simpler on-device tasks will continue to run locally on Apple’s own smaller AI models. This hybrid architecture signifies a major strategic shift for Apple, a company known for its commitment to privacy and silicon independence.
The overhaul, first teased at WWDC 2024, experienced multiple delays in 2025 and led to executive shakeups within Apple’s AI leadership team. With the September launch reportedly on track, Apple aims to close the significant gap between Siri and modern AI assistants like ChatGPT and Google Gemini.